Emilie Miguet
Geneva
Geneva is well-known for its magnificent lake and Jet d’Eau, clean lush parks, the picturesque Old Town, high-end shopping, palace hotels and exclusive dining. Luxury watchmaking and fine chocolatiers are also popular attractions for many tourists. Apart from that, Geneva is one of the capitals of the United Nations, with a long history of international peace-making. But did you know that immediately outside of Geneva there’s a beautiful countryside, full of vineyards, farms, and authentic villages with nice traditions? There you can experience everything from a vintage car rallye, advanced cheese and wine tastings with local experts, long hiking tours, and loads of nature activities like canyoning, rafting, or canoeing on the River Rhône. If you’re looking for a quieter activity, a great alternative is building your very own watch in a traditional workshop, under the training and supervision of an experienced watchmaker during an entire day. Then you get to keep the watch you assembled of course…
Zurich
The cosmopolitan city by the water combines creative urban life with nature. There’s activity day and night with countless events, diverse museums, and Switzerland’s most vibrant nightlife. And you can be in the Swiss mountains in less than an hour. Zurich has for years ranked among the world’s top cities in terms of quality of life. It is a boutique city that offers everything that implies, in a small and exquisite format. It is avant-garde: it was home to Dada, the Freitag bag and the world-renowned Helvetica typeface. Researchers at the Swiss Federal Institute of Technology and companies such as Google and Disney Research produce many innovations. Zurich hosts the Swiss National Bank along with the world-famous Bahnhofstrasse, one of the most luxurious shopping strips around. People there do their utmost to embrace trends immediately. The city has one of the highest numbers of Michelin-starred restaurants per inhabitant in Europe. The city’s rustic pubs, street food festivals and pop-up restaurants in empty factories are also highly popular. All the city’s culinary offerings can be sampled at the annual FOOD ZURICH festival.
Lucerne
Lucerne, in central Switzerland on Lake Lucerne, has an impressive mountainous panorama. It offers many attractions, great shopping, a beautiful lakeside setting, and nearby excursion mountains. The medieval Chapel Bridge in the center of Lucerne is considered to be one of the oldest wooden and painted bridges in Europe. Historic houses decorated with frescoes line the picturesque town squares. The town has also earned a reputation for itself with innovative design. The futuristic Culture and Convention Centre (KKL), designed by leading French architect Jean Nouvel, is one of the architectural highlights. A trip up one of Lucerne’s regional mountains, the Pilatus or the Rigi – the queen of mountains – is a must. A steamship cruise on Lake Lucerne with its many bends and arms is also very nice. The Gotthard Panorama Express takes its passengers to the foot of the Gotthard pass via Lake Lucerne and then continues by rail into Ticino, south of the Alpine ridge. The «cherry road» leads from Lucerne through the landscape of cheery trees and kirsch.
Bernese Oberland
Breathtaking views, magnificent mountains, unspoilt nature, glistening lakes and genuine hospitality – the best of Switzerland! The Bernese Oberland region is really worth a visit. Picturesque landscapes surrounded by countless mountain peaks, more than 800 lakes, world-class events, living traditions and customs: it’s one of Switzerland’s most diverse regions. As the birthplace of skiing, the Bernese Oberland is not just the venue for the most spectacular World Cup races in Switzerland; its mountains are also ideal for carvers, telemarkers, snowboarders and ski cross fans. The region offers 350 kilometres of cross-country skiing trails, 200 kilometres of winter hiking and snowshoe trails. Experience the impressive views from mountains like the Eiger, Mönch and Jungfrau, including those from the Jungfraujoch – Top of Europe. The crystal-clear waters of Lake Thun or Lake Brienz are perfect for a refreshing dip. Be inspired by the authentic Alpine atmosphere and enjoy unforgettable moments at the traditional folk festivals.
Chamonix-Mont-Blanc & Megève
Chamonix-Mont-Blanc is a legendary destination! The Mont-Blanc, 4.810 meters high and top of Europe, is the third most visited natural site in the world. You don’t have to be a champion to take your place in legend, whether you prefer casual skiing or extreme skiing. The ski area allows you to discover and alternate all the pleasures of skiing. You will enjoy both urban and festive activities in a busy city center day and night. The city is also characterized by a real cultural mix. During high season, the many nationalities present in the resort give it an amazing cosmopolitan aspect.
Megève is a typical and distinguished Haute-Savoie village. It is nestled in the heart of the Pays du Mont-Blanc in an exceptional setting, and is endowed with a great soul and heritage. Ambassador of local gastronomy revisited by Michelin-starred chefs, it is a destination that lives each season. Cultural and sporting events punctuate local life. It cultivates the charm of a real village flourishing around its main square with medieval looks, with old quarters enlivened by fountains and washhouses.